Distribution and Supply:

A product can be anything that can be offered to a market to satisfy a want or a need. However, for us, a product is much more than a physical object. For us, it is the complete array of benefits and satisfaction that our buyers perceive they would gain if they purchase the product from us. It is the sum total of all physical, psychological, symbolic and service attributes. However, all these are ineffective without the vehicle of Marketing, which is Distribution & Supply. 

With an all India based network, Sherman offers complete Distribution & Supply solutions offering products/services in Local Currency as well. Structuring a distribution network depends on the nature of the product. Questions like, what should the structure of the channel? USP? Transit considerations? Infringement protection etc.? are looked into by Sherman before choosing the most effective solution.